Prepares the data for you for further internal use according to the questions. Preliminary research in addition to and Or as an alternative to secondary research, we also perform primary statistical analysis. Existing secondary data are always used when they are insufficient to fully illuminate the investigative question at hand. Primary research is always spoken of when new data must be acquired and processed to solve the market research problem at hand. The main advantage of this research method is that the raw data is obtained and then tailored specifically to the underlying question.
Together with you, we agree on the appropriate survey format based on individual research objectives. In the context of primary research, surveys are the most important form of data collection. Relevant information was obtained through verbal messages from testers. Surveys are most commonly used to determine whatsapp mobile number list customers opinions, motivations, attitudes and wishes. Market Research Methods The German Marketing Institute uses all classic and modern survey methods in order to obtain the required information in a promising and effective manner. These include Online surveys Telephone surveys Written or postal surveys Individual or face-to-face surveys Group discussions In-depth interviews Depending on the purpose.
The study and the accessibility of the target group, we will work with you to determine the appropriate survey method. Please Click Here to Receive Marketing and Activate This Content Online Surveys in Market Research Due to the widespread use of the internet, online surveys are now the most commonly conducted form of survey in market research. Compared to other forms of surveys, online surveys are most important in that this form of contact offers options for integrating pictures, music or video into the questionnaire while interacting with the testers responses. In addition, the anonymous nature of the survey means that respondents can be expected to answer truthfully. Online surveys are the right way to go if you can reach your target group.