How to attract users, the methods of b2b email list different industries are similar, the drainage training camp is already a very mature conversion model in the online education industry. The author of this article starts from his own work experience and analyzes how to improve the conversion rate of the drainage training camp. Let's take a look have a look. Drainage training camp is already a very mature transformation model in the online education industry. The author is fortunate to have been responsible for the operation of 2 drainage training camp projects from 0 to 1 in a leading financial and business education company,
Take the company where the author works as an b2b email list example, there have been two positionings in the position of community transformation. The first positioning is operation, which is aimed at a 14-day drainage training camp project. We recruit a group of partial operators. people. The second positioning is sales, which is aimed at a 7-day drainage training camp, because the positioning of competing products is sales, and they have achieved good results. We then changed the positioning to sales. Although the positioning has been changed to sales, the project of the 7-day drainage training camp is still run by the small partners who were operating before,
And the recruitment of sales-oriented people is only started when the project is scaled up. At the beginning, the threshold for recruiting was higher. The main recruits were sales who had experience in community operation, who learned from whom, who helped with homework, who learned and thought, etc. The overall conversion data of this group of people was higher than Before, the operation-oriented people were better, but as the scale continued to expand, there were fewer and fewer salesmen with community operation experience. The main recruits were K12 telesales.