Presumably attentive students have found email list that in the past two years, many apps have begun to be their own communities. Not to mention others, for example, some Internet recruitment platforms have recently begun to test the waters. Maybe many students will be a little surprised, how to recruit apps to start the idea of community? Regarding the topic of "product community", in fact, in my last column (September 4th last year), I started to write about building product communities, In fact, not only recruiting apps, but some vertical e-commerce platforms have recently made deliberate efforts to go to their own product communities.
Based on the analysis of the impact of user email list requirements on user satisfaction, it reflects the nonlinear relationship between product performance (or the degree of requirement availability) and user satisfaction. 1. Must-beQuality requirements positive correlation. The functions that users take for granted, users will be unhappy if they are not implemented, but users feel that they should be realized. For example: WeChat's message do not disturb function (including public account messages, WeChat group messages, and personal messages). 2. One-dimensional Quality requirements positive correlation.
Users have expected functions, users will be disappointed if they are not realized, and users will be satisfied if they are realized. For example, if Google Chrome is shut down abnormally, there will be two options when restarting, one is to restore the website that was shut down abnormally, and the other is to reopen a new page. 3. Attractive Quality Requirements positive correlation. The unexpected functions of users have realized that users will be applauded. Charismatic functions can be the core competitiveness of a product. It can quickly widen the distance from competing products and make the product unique.